Edmunds Case Study Essay

1. What would the SWOT analysis look manage for this company?Strengths 100 local employees, soused market share Weaknesses Slight press release in market share, aging break down force, lack of marketing with technology, no natural productsOpportunities increase market share, serving industries early(a) than the box market, mergers and/or acquisitions Threats Manufacturers using separate machines, Consolidation in the paper perseverance, higher(prenominal) raw material costs 2. What consumption do you expect the internet to twist in the fold up box industry? What are some ways that Edmunds could bump use the Internet to foster harvest-feast? I would expect that the internet would be a great resource for researching another(prenominal) corrugated box companies. It would be profound for advertising as well. Edmunds could make their website make better and offer some of their services on their website. They could also purchase ad quadruplet on other websites that target the corrugated box industry. They could also post avocation opportunities on their website and various other internet job sites.3. Which of Porters agonistic strategies would you recommend that Edmunds follow? Why? Which of the strategies do you compute would least(prenominal) likely accompany?I would recommend the Differentiation strategy because they need to develop new products or different ways of using the quick products to distinguish themselves in the market for the companies who lock away use corrugated boxes. I mobilise that the cost leadership strategy would run as well. If they can find a way to offer their products at a lower cost than other companies by practicing cost reduction/lean in-house they could institutionalise in more customers.I think that the Focus strategy would be the least likely to succeed because they seem to already be focused on a specific regional market or buyer group and that is causing their channel to slow down.